EXPLORING THE MAGNITUDE OF ARTIFICIAL INTELLIGENCE ON FAMILY COMMUNICATION
DOI:
https://doi.org/10.66104/7k305450Keywords:
AI, Culture, Communication, Dimensions, Family, Privacy, SocietyAbstract
Artificial intelligence (AI) has created a plethora of prospects for communication. The study aims to examine the impacts of AI dimensions on family communication. By investigating the multifaceted effects of AI on family communication, this research aims to provide valuable insights, uncover potential concerns, and offer recommendations for both families and society at large in this digital era. A convenience sampling technique was adopted to recruit 300 participants. A linear regression model was measured to examine the impact of AI dimensions which showed a statistically significant effect on accessibility (p = 0.001), personalization (p = 0.001), and language translation (p = 0.0162). The findings showed that in terms of accessibility (p = 0.0057), and language translation (p = 0.010), except personalization (p = 0.1259), there were differences between males and females. However, using multiple AI tools was statistically associated with raising concerns about bias and privacy (p = 0.0146), safety, and dependence (p = 0.0485) of parents. The results showed a lack of knowledge and transparency about the data storage and privacy policy of AI-enabled communication systems. Overall, there was a positive impact of AI dimensions on family communication.
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