BUSINESS NETWORK CAPACITIES OF FOOD AND BEVERAGE FIRMS IN NIGERIA
DOI:
https://doi.org/10.66104/9a1pf066Keywords:
Control; Food and Beverage Enterprises; Network Capacity; SustenanceAbstract
The study was purposed on examining the control of business network capacity on company sustenance using some food and beverage firms in Lagos, Nigeria. This study applied an experimental survey design and purposive sampling technique to arrive at 657 middle and top level management staff of six food and beverage firms particularly the manufacturing ones. Statistically, AMOS Structural Equation Modelling (SEM) version 22.0 and SPSS version 21 were employed to examine the research model. The result from the Structural Equation Modelling showed that Product innovation was explained in a variance of 70.5% of Enterprise survival, and a critical ratio of 47.6% and (p < 0.001). Strategic flexibility was explained in a variance of 75.1% of Competitive advantage, and a critical ratio of 66.7% and (p < 0.001). Decision making was explained in a variance of 64.4% of Enterprise survival, and a critical ratio of 35.7% and (p < 0.001). Competitive intensity was explained in a variance of 90.8% of Enterprise survival, and a critical ratio of 53.6% and (p < 0.001). Technology turbulence was explained in a variance of 85.9% of Enterprise survival, and a critical ratio of 59.4% and (p < 0.001). From the correlation analysis, Product innovation has very high correlation with Sales growth at 84.0%. Strategic flexibility has very high correlation with Competitive advantage at 86.6%. Decision making has very high correlation with Enterprise survival at 80.3%. Competitive intensity has very high correlation with Enterprise survival at 95.3%. For the control of business network capacity, product innovation, strategic flexibility, decision making, competitive intensity and technological turbulence were essential to control the sales growth , competitive advantage, and enterprise survival of food and beverage enterprises in Lagos, Nigeria.
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Copyright (c) 2026 Gloria Chubiyojo ODIBO , Ikechukwu Emmanuel NNOCHIRIONYE , Bukola Agnes ADEFUSI , Salamatu MAHMUD (Author)
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